Frost knows The Business

The Financial Times is launching a weekend magazine inspired by the Internet and designed by Frost Design.

The Financial Times is launching a weekend magazine inspired by the Internet and designed by Frost Design.

Entitled The Business, the image-led magazine aims to feature high quality photography, white space, fresh colours and modern typefaces for a clean, informative look, according to designer Vince Frost.

“The Business is aimed at a forward-looking audience familiar with new media and eager for a magazine that is far removed from the style of any current weekend supplement,” he says.

The magazine launches in weekend editions on 2 October.

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