If advertising acknowledges The Write Stuff, why doesn’t design?

I read Helen Jones’ feature The Write Stuff (DW 17 September) with a familiar sense of frustration. It seems that we, as writers in design, still have a point to prove about the value of the written word. My frustration increases when I consider how our counterparts in advertising fare – a copywriter for every art director. In most design consultancies you’ll find a solitary scribe on the staff. Indeed, Clare Hieatt, Sam Hannam and myself should consider ourselves fortunate that the consultancies we represent recognise writers as an integral part of the design team.

Contributions to the writer’s cause are always welcome, and we can only be grateful to British Design and Art Direction for its Writing for Design award. But there is much to be said (and written) on this issue.

Nick Hynes

nick@elmwood.co.uk

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