Six designers compete for Prince Phillip prize

Alan Tye, Wally Olins, Julian Brown, Professor Bill Hills, Bill Moggridge, and Gordon Murray are in the line-up for the Design Council Prince Philip Designers Prize at the DBA Design Effectiveness Awards.

Interbrand Newell and Sorrell is the leading contender, with nominations in four categories in the effectiveness awards, which take place in London next month.

Wickens Tutt Southgate has been nominated in three categories and Lewis Moberly, Elmwood, Johnson Banks, Marstellar Giant, London Associates, FLB, Poulter Partners and Coleman Planet all have two nominations.

Over 60 UK design groups are in the running for awards across ten categories. These are: corporate identity (over and under £1m), literature (corporate, consumer and business-to-business), packaging (branded food/drink, branded non-food/drink, own-brand food/drink and own brand non-food/drink), product design (consumer and industrial), interiors (retail), exhibitions, information design (print and IT), design for good, and environment.

The awards measure design against real world benchmarks of profitability, sales, market penetration, distribution, staff morale and market share. Winners will be announced on 25 October at the London Hilton, Park Lane.

Nominations were made by a panel of nine people, chaired by James Dyson and including former Allied Domecq president of global brands Richard Gower and BAA group design director Raymond Turner.

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