Every year we hear about how A-levels are getting easier and easier, but what about HNDs and degrees within our industry?
Gyro held an open day recently which was a great success, with over 100 candidates being seen. It was surprising and concerning that of the people we saw, a high percentage stand little or no chance of getting a job within the industry.
They’ve all spent several years studying, but many candidates had little or nothing to show for their efforts – or had a serious shortage of design ability.
Colleges and universities need to take responsibility for what they are churning out. Some of the graduates we saw should not have passed their course, some shouldn’t have been given the chance to finish it – and some shouldn’t have even started a design course.
Hands up colleges: which of you are just filling spaces and which are really concerned about the future of our industry?
I would welcome an invitation to see the standards that will be coming out next year, albeit with a large degree of trepidation.
Group creative director