…And don’t worry about paying much for it either

I read Caroline Robert’s excellent article on crowdsourcing (Private View, DW 2 September) and was reassured, but was later amazed to see on one such site – www.designcrowd.com – that Queens, the self-styled ’ultimate entertainment centre’ in London’s Bayswater, was looking to rebrand and offering just £100 to the winning candidate.

Let’s look at this closely – 4650m2 of floor space offering facilities including ice-skating with state of the art sound and light, 12 lanes of ten-pin bowling, private karaoke rooms, a fully licensed bar, speciality food area, homemade Italian ice cream parlour, video and novelty games. Can you imagine how the winner’s logo will be used across what they call ’associated branding’?

Okay, it’s not a major client like British Airways, but come on… this can’t be right.

Peter Jackson, by e-mail

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