20/20 treatment for Wallis stores

Retail specialist 20/20 Design and Strategy Consultants is reviewing the internal graphics strategy for Sears’ womenswear chain Wallis. And 20/20 is understood to have been shortlisted for a major rebranding project by underwear chain Knickerbox.

The consultancy declines to comment on the appointments, but is understood to have taken part in a credentials and proposals pitch for the Knickerbox work. The retailer is thought to be planning new interiors and branding for the chain, to be used both in the UK and internationally.

Rival bids for the project have been submitted by Metropolis 88 and Fitch. Hannah Russell, marketing manager of Knickerbox, confirms that the retailer is talking to a number of designers, including 20/20. “There has been no appointment at this stage,” she says.

Fiona Davies, marketing director of Wallis, confirms that the designer is working on a review of its internal communications systems, which encompasses graphics, point-of-sale material and packaging. She says that the programme is proposing changes that “we may or may not make” as a result of the work. Currently, she says, the project is in “quite early days”.

Wallis appointed 20/20 in February. The project does not have a fixed timescale, but is an open- ended process, says Davies.

It is not known if 20/20 will be recruiting additional staff for the projects. It has been seeking larger premises for over a year to allow for expansion.

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