Briefs

Hurlston Design in Birmingham has created the identity for 350m construction, heating and domestic products group Newmond. Newmond is the result of a management buyout from Williams Holdings Group.

Pack Associates has been appointed to refurbish the British Council’s Moscow office. The scheme is due for completion this autumn.

To The Point has branded an area of central London, which includes its own offices, as Holborn Links. The landlord, Hammerson, wants to bring in more recreational tenants, such as restaurants and retailers. To The Point has designed an identity, a pocket-sized guide to local amenities and other marketing materials.

Pyrex’s 42-strong bakeware and preparation range has been repackaged for the UK and the rest of Europe by Martin Dawe Design.

Apicella Associates has been appointed by Reed Exhibitions to design the discussion area and café at the office exhibition Workplace ’97, which takes place from 16 to 19 November at London’s Olympia.

This year’s Reading Festival has a new identity, branding and point-of-sale material by Maidenhead consultancy Nine Yards.

Torch is designing the invitation for The Economist’s election night party, a project which marks the acceptance of Torch as a regular design supplier for The Economist. There was no pitch.

Clark and Clark Design and Marketing has created promotional material and merchandising for European Christian event Spring Harvest. The group also created the image for the event’s theme, Solid Rock.

London consultancy Form has won the Music Week creative and design award for best art direction with its work for Everything But The Girl.

A tie-up between Virgin Megastores and BT could trigger further third party partnerships for the entertainment group. One million 2 phonecards bearing the Virgin livery are to be launched next week. The graphics on the special edition cards are designed by CDT Design. Once the call units are used up, the cards can be traded in for a 2 discount on CDs at Virgin stores. The retailer has now asked tba Marketing, which is handling the promotion, to seek out other opportunities for potential partnerships with major brands.

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