Designers fail to win

The Partners has created the identity and packaging for a new “traditional” shoe manufacturing and retail brand, called Tim Little, which launched last weekend.

Created by former advertising executive Tim Little, the brand uses traditional shoe-making techniques to create classic men’s shoes with a contemporary image.

As well as the identity and packaging by The Partners, the company’s first store, on London’s Kings Road, features interiors created by New York-based freelance architect MJ Sagan in conjunction with Little.

Sagan, a friend of Little’s, was appointed without a pitch, as was The Partners, with whom Little had worked during his 12 years at ad agency Leagas Delaney.

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