Quick identity for merging quarry giants

Cementing their union, quarrying companies Bardon and Camas have agreed on a 540m merger, with a new company name, Aggregate Industries. Radley Yeldar, which has established links with Bardon and Camas, created the new logo.

The work was turned around in just four days, says David Learman of Radley Yeldar. “It took intuition, experience and good luck to get the job finished on time,” he adds.

The original colours of green and blue have been incorporated and updated in the new identity, as well as using a Frutiger typeface. Subject to approval by the board, the Aggregate Industries identity will be applied to all their UK holdings.