The venerable RAC may have shocked a few members by unveiling a radical new identity by North and a strategy which repositions it as a mobility organisation. It has even started calling for better funding for public transport and has launched its own bicycle. The group says this response is in recognition of modern lifestyles: “People aren’t just sitting in their cars having breakdowns,” says a spokesman. Surely the road rage epidemic suggests that that’s exactly what they are doing, plus more?
The BlackBerry Motion has ditched the brand’s signature keyboard and has a 14cm-wide touchscreen, with an Apple-style home button at the bottom.
Supple Studio has designed the copywriting company’s new branding, which incorporates quote marks in a mixture of classic and contemporary typefaces.
This year’s exhibition features a wheelchair that can climb stairs, a language-translating earpiece and a brand identity for Wales.
A new fundraising book features contributions from Manchester creatives including Peter Saville and Malcolm Garrett, which have been inspired by Tony Walsh’s poem This is the Place.