Marlow Foods, owner of meat-free products brand Quorn, has launched Deli, a new range of Quorn-based sliced foods.
Set Square Design Consultants created the packaging and the brand name of Deli, aimed at the sandwich filling/salad sectors in the four flavours of garlic sausage, honey roast ham, roast beef and smoked chicken.
According to Jan Lindsay, account director at Set Square Design, the project took four months to complete. “We wanted to bring vibrancy to this new and different product,” she says.
The handwriting-style script on the packaging of Deli evokes a traditional quality, with the four colours of blue, green, red and orange differentiating between the flavours.
Set Square Design has been working consistently with Quorn for four years, having created the brand identity. Deli is currently available in Tesco and will appear in other outlets from May.