24 April 2003

KCI rebrand reaches out to Still Waters Run Deep

Still Waters Run Deep has finalised phase one of an ambitious six-figure brief to consolidate global rebranding for US medical device provider Kinetic Concepts Inc’s international division. The consultancy is tasked with creating brand uniformity across KCI International’s 15 global offices. Each previously branded itself locally. With the initial brand audit concluded, Still Waters Run […]

Orangebox’s Landscape collection

Making its debut at contract furniture show Spectrum is office furniture company Orangebox’s Landscape collection. The work of designer Gerard Taylor, Landscape’s pieces are fully movable and designed to blend in with different working environments. ‘People are less inclined to sit in front of heavy desks these days,’ says Orangebox marketing manager Kate Denner. ‘Employees […]

Forward thinking colleges should be looking back

It is true that several universities are looking more closely at their brand identities [DW 27 March], but few will ever implement the radical overhaul they need to capture the imaginations of potential students. Much has been made of the difficulty of appealing to a demographically diverse constituency, but it has two key characteristics: it […]

Enterprise IG delivers fresh cheese

Enterprise IG is working on a novel packaging format for Arla Foods as part of its revamp of the Discover speciality cheese range, it has emerged this week. As well as extending the ‘eating occasions’ for cheese, the brief is to develop an ‘ownable’ packaging design akin to that which yoghurt brand Müller has achieved […]

Corporate Edge conjures ‘magic of tea’ for Tetley

Corporate Edge has brewed up an experiential interiors spread for tea-maker Tetley, as the company aims to make more of its corporate brand. The reception area of the five-storey headquarters in Greenford, West London has been revamped to showcase ‘the magic of tea’ and reflect the sustainable approach thinking of Tetley’s corporate social responsibility agenda. […]

Future dates

Innotown, the fourth International Innovation and Design Conference from 26-28 May in Alesund, Norway, hosts speakers including James Dyson and Michael Peters, and includes workshops and presentations. Contact: www.innotown.org. Graphic Thought Facility gives the next British Design & Art Direction President’s lecture on 12 May. Tickets are £15, £10 for D&AD members and £5 concessions. […]

Museums Assoc. updates marque

Steers McGillan has redesigned the identity for the 114-year-old Museums Association. It will be unveiled in May to reflect the organisation’s repositioning. The marque will be applied to all membership literature, including leaflets, a yearbook, conference material, directories and a website. It will also be introduced to the charity’s magazines Museums Journal and Museums Practice. […]

Don’t call me Peter – Czech out the trendy moniker

Here’s a heart-warming tale of post-Easter resurrection. Peter Kennedy, who left Tonic Design to study ceramics for three years, is working towards his degree show this June. To help his marketing effort, he’s decided to rebrand himself as Petr Weigl. ‘Just to remind you,’ writes Kennedy/Weigl helpfully. ‘My father escaped from Czechoslovakia during the Russian […]

Wolff Olins brand for research group

International market research company Taylor Nelson Sofres is renaming itself TNS this week, with branding by Wolff Olins, to bring together its operations in 53 countries under a single brand banner. The company competes against the likes of AC Nielsen, GfK, Research International and Ipsos to provide market information and intelligence to brand owners around […]

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