Interbrand vegetable makeover shocker

Why is the ‘wordpaper’ from Interbrand’s naming and verbal identity team called Mr Mars’s Horse? Well, ‘we like a name with an intriguing story behind it,’ they say.

Why is the ‘wordpaper’ from Interbrand’s naming and verbal identity team called Mr Mars’s Horse?

Well, ‘we like a name with an intriguing story behind it,’ they say. And Mr Mars, as in confectionery, we suppose, once had a horse called Snickers.

Elsewhere, they muse, ‘If the trend for baby vegetables continues, we’ll soon be able to use one of our favourite words in a new way. Minion. It’s a tiny onion, of course.’

That reminds us of a joke our grandpa liked to tell, ‘What does an accountant call a baby donkey? An asset.’

Latest articles

Design Week Awards 2019 judges revealed…

Experts on branding (Jack Renwick), social design (Sophie Thomas), exhibition design (Lucienne Roberts) are joined by Ustwo design director Helen Fuchs, The Guardian’s digital director Ben Longden and many more.