Why is the ‘wordpaper’ from Interbrand’s naming and verbal identity team called Mr Mars’s Horse?
Well, ‘we like a name with an intriguing story behind it,’ they say. And Mr Mars, as in confectionery, we suppose, once had a horse called Snickers.
Elsewhere, they muse, ‘If the trend for baby vegetables continues, we’ll soon be able to use one of our favourite words in a new way. Minion. It’s a tiny onion, of course.’
That reminds us of a joke our grandpa liked to tell, ‘What does an accountant call a baby donkey? An asset.’