Seaside initiative gets decked out

Draught Associates is set to unveil the identity it has created for English Heritage and Commission for Architecture & the Built Environment’s seaside town regeneration programme, Shifting Sands.

Draught Associates is set to unveil the identity it has created for English Heritage and Commission for Architecture & the Built Environment’s seaside town regeneration programme, Shifting Sands.

Shifting Sands, targeted at town planners, architects and commissioners, will provide a best practice guide on implementation of architecture and design with a view to breathing new life into England’s ailing seaside towns.

‘There is a recognition that many seaside towns in England are in decline,’ explains Cabe campaigns advisor Kate Trant.

‘The project was initiated to investigate how design-led projects could impact on regeneration.’

The identity, an abstract deckchair design, includes Cabe’s orange and English Heritage’s trademark red colour palettes.

Draught Associates, which is on the Cabe roster, was appointed to the project on the back of its work for the body’s Education Foundation project (DW 10 April).

The Shifting Sands initiative, which will be backed by a series of national events, launches on 2 June.

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