Movement of the human eye informed Interbrand’s visual identity for the newly merged Thomson Reuters media group, according to the consultancy’s executive creative director Andy Payne. ‘Thomson Reuters asked us to help it escape dry, business-to-business branding,’ says Payne. ‘The company’s main touchpoint will be its on-line search engine, which it hopes to make as intuitive as possible. Reuters is currently 86th on our brand league table, but this should boost it into the top 30.’
We speak to exhibition designers to find out how they navigate the unique challenges of designing for a show that will occupy multiple venues.
A biomass fuel solution for farms, a unique hydrogen innovation and a service which cuts down on food waste are among the winners of Prince William’s environmental awards.
We speak with Christina Koehn about how a team of 2000 designers works effectively and the challenges of designing ubiquitous, mass market products for a wide range of users.
The VMLY&R design team talks us through the tournament identity and its “typeface without borders”, which was crafted with inclusivity in mind.