Circle redraws logo to win new markets

Gas meter manufacturer UGI, which supplies British Gas and foreign clients, is introducing an identity created by London design consulants Circle Design.

The new identity marks the start of a new phase in UGI’s history, with the company looking to expand further into international markets, including China and Russia.

Owned by Hanson, UGI is attempting to put itself on a par with other world-class gas companies. Circle’s work also includes a type-led print advertising system and extends to literature and even to customised UGI cheques.

“It’s all about creating a strong UGI brand style,” according to Circle Design partner Charles Longbottom.

The new identity system is also scheduled to be implemented within UGI’s growing number of joint ventures abroad.