Fitch flies Ladybird range

Woolworths is starting to introduce Fitch-designed packaging for its Ladybird childrenswear label. The new design work will “aim to reinforce Ladybird as a major high street clothing brand and endorse its tradition for quality and value”, says a Fitch spokeswoman.

Fitch has already updated the Coley Porter Bell-designed Ladybird image with a series of “fun and colourful” illustrations to support all point-of-sale material.

The updated image will be implemented on to ticketing, packaging, hangers and information labels.