New consultancy BigBrother Creative has created the identity for rapidly expanding IT company, Network Resource. The marque is intended to mirror Network Resource’s bid to offer a simple, professional and friendly approach to both its work and clients.
The group works for organisations including the Design Council, Time Life Magazine and Little Brown Publishing.
BigBrother centred the corporate signature around the acronym NR in the form of a purple screen cursor, and created a new simplistic typeface – based on Univers – for the company name. Mark Smith, BigBrother designer, says: “We came in on the back of research, which revealed Network’s values to be jargon-free and down-to-earth, reflected in the identity.
“The colour purple lifted it to an upbeat level,” he adds.
The new identity goes live at the beginning of September across corporate literature, packaging and screen-based signage, and a website will be launched later in the year.
Network Resource offers IT services, including troubleshooting and internal database development, to small to medium-sized companies. It has not redesigned its identity since its conception ten years ago.