Retail design consultancy Carte Blanche is designing a new women’s and youth fashion floor at the Portsmouth branch of department store Allders, in a bid to create a more contemporary shopping environment and space for a wider selection of young fashion brands.
The store’s first floor will be home to Act Three, a youth-oriented department. It hopes to expand its brand output to include Warehouse and Miss Selfridge, among others. Carte Blanche creative director Su Davies says the group aims to create a less cluttered environment for shoppers, with greater focus on the in-store brands.
The project will be undertaken in two phases, the second will take the shape of a classic fashion department for older women, incorporating a hair and beauty salon and cafÃ©. The first phase is expected to be completed by October.
Allders hopes to roll out the Act Three format to further stores across the country after Christmas.