Inovus packs blend with its Caffè Nero interiors

Branding and design consultancy Inovus has designed packaging for Caffè Nero’s revamped coffee ranges, following its work on the chain’s in-store identity (DW 28 May 1999).

Last year the London group created Caffè Nero’s retail identity, packaging, point-of-sale material, signage, T-shirts, cups, china, sugar bags and napkins.

Inovus worked in association with Spacecraft, which designed fixtures and fittings for the chain. Inovus was subsequently appointed to develop new packaging for the three-strong coffee range, which is currently being rolled out across 35 outlets nationwide.

“Caffè Nero will be looking to extend it into other blends and roasts, but have launched three initially,” says Inovus creative director Kevin Johnson.

“The new packaging is an extension of the original corporate/ brand identity, using the corporate blue for the classic Nero blend and colour-coding the smooth and traditional blends,” adds consultancy commercial director Dominic England.

“The coffee is roasted using a traditional Italian method and the typography and product descriptors are Italian to reflect this heritage.

“The photography is from the same shoot used for the interior graphics, linking the packaging to the corporate interiors environment,” adds England.