Jargon saves Gerbeau

Dome impresario Pierre Yves Gerbeau obviously didn’t heed Design Week’s call last week for an end to ‘agency speak’.

Dome impresario Pierre Yves Gerbeau obviously didn’t heed Design Week’s call last week for an end to ‘agency speak’.

Asked by one of our reporters if the attraction would have benefited from a single design vision, he said the Dome was a ‘unique, 100 per cent innovative product, winning fantastic satisfaction levels from our visitors’. Not a cliché in sight.

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