Sandwich and coffee shop chain Pret A Manger is introducing more colour to its packaging, following a project by London consultancy Springetts. ‘Pret A Manger is a brand based on the clear, unswerving vision of its creators,’ says Springetts director Roger Bannister. The consultancy was briefed to design packaging that clearly conveyed the founders’ passion for the business.
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The “timeless and enduring hue” is a reaction to the fast-moving society and also the company’s first “multi-sensory colour of the year”.
Designed and developed in partnership with UK-based studio Sugar Creative, the first app of the series will be based on Dr. Seuss’s ABC: An Amazing Alphabet Book and is set