Starck apprentices beef up L’Oréal haircare range

Paris design group Beef has taken inspiration from the classic British milk bottle in creating packaging for a new range of haircare products for L’Oréal Professionel.

Paris design group Beef has taken inspiration from the classic British milk bottle in creating packaging for a new range of haircare products for L’Oréal Professionel. Beef consists of three designers – Simon Clark, Adrien Haas and Sébastien Dragon – trained by Philippe Starck. The milk bottle was used as a starting point for the Serie Expert range because of its, ‘Natural, beautiful fluid curves give a tactile side to the range’, says Haas. The 16-strong range will only be sold by hairdressers.

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