US drinks giant Anheuser-Busch is reported to be setting up an in-house production company in the US to create its own digital content for the Internet and mobile phones.
We speak to baton designer Laura Nyahuye about the work behind the project and how her Zimbabwean heritage influenced the design.
The cultural festival will take place between March and October in 2022, and features high profile commissions involving the likes of Assemble and Dr Nelly Ben Hayoun.
The new “simplified” designs have been influenced by audience research showing that the BBC’s previous look was “old fashioned”.
Mother Design New York has developed the brand, which launches alongside refurbished interiors from consultancy Yabu Pushelberg.