WPP chief executive Sir Martin Sorrell has acknowledged that the global marketing services industry is clearly the subject of ‘two-tier growth’, with the UK growing at 1.2 per cent, while growth in Asia, the Middle East and Latin America stands at 9.4 per cent. The announcement was made as WPP Group reported its financial results for the six months up to 30 June.
Myerscough hopes the piece will encourage shoppers and businesses to engage positively with the topic of sustainability.
The new branding by Baxter & Bailey features a flexible ampersand symbol in an effort to help the brand speak to different audiences.
Recycling symbols used on packaging in the UK are unclear and inconsistent argues Butterfly Cannon’s innovation and sustainability manager Jenny Greenwood, who is looking to Denmark for inspiration.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.