St Clements Dental Centre is joining the expanding dentalcare sector with a pilot surgery in the City designed by London design consultancy Spacecraft.
The practice opens off The Strand at the beginning of April. Any decision to roll the concept out will depend on the success of the pilot.
St Clements partner Karin Weber says the practice “will be aimed towards lifestyle by creating a modern environment, focusing on health and relaxation”.
“Our aim is to change the mindset of patients from one of being tortured to one of being pampered,” adds Spacecraft creative director Terry Harrison.
St Clements will target “busy City professionals”, with Internet facilities and digital TV.