Joachim Baldauf

Joachim Baldauf is known in Britain for his saucy fashion shoots for Wallpaper, in particular last year’s ‘Horny’ October issue in which a scantily clad ‘him & her’ posed with breakfast paraphernalia.

Joachim Baldauf is known in Britain for his saucy fashion shoots for Wallpaper, in particular last year’s ‘Horny’ October issue in which a scantily clad ‘him & her’ posed with breakfast paraphernalia. The Hamburg-based photographer has so far shot for German Amica, Marie Claire and a Berlin-based pop culture magazine called Style & The Family Tunes.

In his early 30s, Baldauf trained as a textile designer, then worked as a graphic designer for six years. Two years ago he turned to photography. Herbert Winkler defines his style as ‘very clean, very funny’.

Part of editor Tyler Brûlé’s cosmopolitan stable of contributors, he has also, in the past few months, shot the billboard campaign for Selfridges, the recent Dutch Mexx fragrance campaign and the Margaret Astor cosmetics campaign in Germany. He prefers to work with undiscovered models and his light-hearted approach reflects a peculiarly ‘German’ sense of humour. He is currently shooting Wallpaper’s next cover.

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