Martin Crook is a 32-year-old fashion photographer with a background in theatre, a degree in sculpture and a passion for films. His images have appeared in Marie Claire, The Independent on Sunday and London’s Evening Standard ES magazine. ‘He has a great natural style. He’s a proper photographer. He is not [just] a fashion photographer,’ says Lawrence Morton. ‘His pictures go beyond that… there is a very strong sense of environment.’ Advertising clients include Hermes, Dorothy Perkins and Patrick Cox. Crook quotes Robert Frank, William Eggleston and Jeff Wall as visual references, but also the bold visual style of Alfred Hitchcock in films such as Rear Window and North by Northwest. ‘I enjoy beauty and glamour in photography,’ he says. He mentions Vogue, Arena and Arena Homme Plus – glossy, traditional titles – as titles he would like to work for, avoiding the ‘edgy’ magazines such as Dazed & Confused. Future desires include a possible move to film, in particular music videos.
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The studio drew inspiration from the typography and botanical images found in the RHS Lindley Library.