Parker Williams eats up Bodyfood brand

London branding consultancy Parker Williams has created the name and corporate identity for a new brand, launched by nutritionist, writer and TV presenter Jane Clarke, called Bodyfoods.

The brand will initially be used for a range of cookbooks, though there are plans to introduce the identity into other product areas later this year.

The branding consultancy has also designed the nutritionist’s latest publication, Jane Clarke’s Bodyfoods Cookbook, which features photography by Jess Koppel and goes on sale in the spring.

Parker Williams creative director Tamara Williams says: “The design had to support the brand proposition that a healthy lifestyle can be achievable, enjoyable and above all delicious.

“The pear shape fingerprint was developed to give Jane a unique and ownable marque that symbolised the relationship between body shape and healthy eating.

“It successfully communicates Jane’s philosophy that each of us can build a positive relationship with food by concentrating on the foods we can eat and enjoy.”