Philip Morris C Eye strategy

C Eye is working on a confidential branding strategy for Philip Morris as it looks to diversify from its core offer of cigarettes.

Philip Morris is believed to be considering a number of non-cigarette ventures, which may include acquiring a hotel chain.

The continued tightening of laws on cigarette advertising is driving tobacco companies to shift their emphasis.

C Eye is also working on a project in Switzerland with Philip Morris to find ways to promote cigarettes in airport Duty Free, says C Eye new business development director Mark Pinder.