Porvair brand sheds old skin

Porvair International, a leading manufacturer of waterproof and breathable membranes, has appointed Elliot Borra Perlmutter to develop several of its existing brands and work on new projects.

Porvair’s products are used in several mainstream brands, including Nike, Adidas, Wrangler and Marks & Spencer.

Porvair International marketing manager Sarah Robertshaw says: “EBP will be developing the Porvair brands, including Permair Leather and Porelle membranes and performance fabrics, both in terms of trade and consumers.

“It has been selected for its strategic thinking, creativity and reputation for building consumer brands. We are confident we have the ideal partners to take us forward and develop our brands for the future.”

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