Rebrand shortlist for Kingston

Hull-based telecoms company Kingston Communications has shortlisted two unnamed brand consultancies to review its identity.

“We can confirm that we are looking at rebranding the company and two consultancies have been shortlisted. Our current branding and logo are 13 years old, but we don’t know when a new identity would be launched,” says a spokeswoman for Kingston Communications.

Earlier this month Wolff Olins unveiled a new brand identity for the city of Hull as part of a package to improve its perception by the public and private sectors. The consultancy found widespread confusion, as the city’s full name is Kingston-upon-Hull.

Although Kingston-upon-Hull city council owns 45 per cent of the telecoms group, it would not confirm whether Wolff Olins is on the shortlist for that project.

Kingston Communications is also setting up a joint-venture with BSkyB to carry the broadcaster’s programmes over its network.