Walker Pinfold Associates is carrying out a ‘work in kind’ sponsorship for the 2000 Sprint festival, which begins on Monday, by creating all of its promotional material. The month-long event at the Camden People’s Theatre is a festival of ‘physical, visual and unusual theatre, with shows ranging from the absurd to the terrifying’, according to a festival spokesman. WPA managing director Peter Walker adds: ‘We see “work in kind” as an ideal form of sponsorship as it enables designers to work with creative individuals from other disciplines. This work complements our more mainstream corporate design output and helps keep our studio’s creative focus.’
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.