Tonic Design has created the website for BSkyB’s new alien-themed comedy series The Strangerers, launched last week on Sky One. The animated micro-site, www.sky.com/strangerers, builds on the characterisation of the series with a number of features. It contains written interviews with series creator Rob Grant and actor Mark Williams, profiles of all the characters, a competition, glossary and free goodies such as screensavers. The design group was given the project late last year, following its work on the Skyrocket website.
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The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched