24 February 2005

Reitz heads Fiat Brand Styling

Fiat will offer a world premiere of the Alfa Romeo Brera design, as well as the latest Croma range, at the 2005 Geneva Motor Show, running from 3-13 March. Fiat recently appointed Christopher Reitz, former studio chief designer at Nissan, to head up its Fiat Brand Styling Centre. Reitz will report to Flavio Manzoni, who […]

Acquisition strategy for Elmwood

Elmwood is considering acquiring a small design consultancy in London as part of a bold strategy to grow the business. Consultancy chairman Jonathan Sands has also appointed three non-executive heavyweights to advise on business affairs. A fourth is on the cards. Richard Watson, founder of Global Innovation Network in Sydney; Lord Newby, chief of staff […]

U2 looks for more bang with UVA

Rock band U2 has appointed digital design group United Visual Artists to work on its forthcoming world tour, How To Dismantle An Atomic Bomb, designing stage sets and digital backdrops for the group’s concerts. Though it is still tightly under wraps, the creative strategy for the upcoming U2 tour – which will probably include an […]

Brown moves to Ogilvy & Mather

Mark Brown, creative director and founder of Honkshoo, is quitting the consultancy to work as a senior art director at WPP Group-owned ad agency Ogilvy & Mather. The move throws a question mark over the future of the London creative group.

Phage to rebrand Tower Hamlets Lifelong learning programme

London design group Phage has been appointed to work with the London Borough of Tower Hamlets to rebrand its Lifelong Learning programme. The initiative will be renamed Idea Store and will aim to change the face of public libraries and adult education facilities.

Someone doesn’t fancy Mr Kipling’s chances…

Steve Osborne’s review of the redesigned Mr Kipling range was fascinating (DW 3 February), especially as it appeared in the same edition as Adrian Shaughnessy’s piece on of the lack of genuine critical scrutiny in the design industry.

Tayburn redesigns Primula

Tayburn has redesigned the Kavli-owned Primula cheese brand in a bid to communicate the real cheese taste of the product. The redesign uses photography to emphasise the real food, and grown-up nature of the Norwegian brand.

Purple Circle shapes Three Thinking identity

Nottingham design and branding consultancy Purple Circle has created the identity and name for Three Thinking, an inward investment alliance between Nottingham, Derby and Leicester. The trio of cities has united to collectively promote the region as a destination for investment opportunities. Purple Circle was briefed to create a visual identity that stood apart from […]

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