Nike ha produces book to promote community-based projects

Nike has produced a book to promote its community-based projects across Europe, Africa and the Middle East. The Community Report is designed by Manchester consultancy Love, which won the project following a credentials pitch in September 2004. The design was produced on a ‘small budget’ and uses photographs supplied by Nike field workers, alongside sports-related illustrations from inner-city children in Berlin, says Love creative director Dave Palmer. The book is targeted at non-governmental organisations, corporations, political bodies and the public. ‘Nike wants to talk about its community sports projects to fight back against a “no logo” image,’ says Palmer.