Design work gets lift off with BAA graphics roster

Airport company BAA is introducing a revamped look and feel to its portfolio of corporate literature and on-line communications, which will roll out later this year.

The news follows the appointment of 12 groups to BAA’s first graphic design roster, as revealed exclusively in Design Week (DW 15 November 2001).

Groups selected for the roster include Alter Ego, Bell Design, Butterfield Morris Bushell, Glazer, Graphic Partners, Haley Sharpe, Lippa Pearce, Loewy Group, Proctor & Stevenson, Pure Design, Redhouse Lane and Silk Pearce.

The groups will work across BAA’s seven UK airports and will be responsible for developing BAA’s revamped design guidelines and a host of graphics projects.

Contracts awarded for five-year terms to each consultancy include brand development, graphic design for corporate, passenger and employee communications, transport and property marketing, and intranet design.

BAA decided last year to review the consultancies it worked with on an ‘ad-hoc’ basis, which included 133 in total. ‘We were forced to rationalise our design suppliers to make the graphic design process more efficient,’ a BAA spokeswoman says.

‘We are introducing a new style for BAA’s literature,’ adds BAA group development and design director Mike Forster.

BAA owns and operates Gatwick, Heathrow, Stansted, Glasgow, Edinburgh, Aberdeen and Southampton airports.

Mice International has designed British Airways’ forthcoming exhibition, Destinations, which runs at London’s Olympia from 31 January until 3 February.

It follows Mice’s appointment as lead exhibition designer for the airline, for a period of two years, before Christmas 2001. Mice beat Rapier Design in a two-way pitch after a ‘huge’ long-list, says British Airways events and exhibitions manager Louise Burns.

The seven-figure contract includes 2D and 3D exhibition work, displays and backdrops worldwide for British Airways .

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