Reach has designed the packaging and developed the brand positioning for ‘Roll Up’, a range of cigarette papers from manufacturer Ronson. The design is intended to have a ‘high impact’ look to appeal to its primarily youth target audience. Roll Up is due to launch on 11 February.

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What we loved at Milan Design Week 2018

From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.