Reach has designed the packaging and developed the brand positioning for ‘Roll Up’, a range of cigarette papers from manufacturer Ronson. The design is intended to have a ‘high impact’ look to appeal to its primarily youth target audience. Roll Up is due to launch on 11 February.
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As part of our series on design in 2024, WeWantMore creative director Ruud Belmans offers his view on what retail and experience design might look like next year.