Philip-Lorca diCorcia is showing his series Heads, which has been exhibited at the Gagosian Gallery on London’s Heddon Street. It consists of a kind of surveillance project, in which the photographer concealed flashguns in scaffolding in New York’s Times Square, from where images were taken of passers-by with one person under the spotlight, elevating them to a strange kind of anonymous stardom. These are the ‘heads’ of which the title speaks: ordinary people, blown up to extraordinary proportions and raising moral questions of their own – should he have alerted the subjects to his intentions? It would be difficult to see what objections these unwitting subjects could raise, but it is certainly odd to see them thus elevated, monumental yet unknown.
The project has a contract value of £50,000 to £100,000 and will include the design of a brand toolkit, visual toolkit and assets.
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