Beck’s is rolling…

Beck’s is rolling out new packaging designed by Pearlfisher. The consultancy has refreshed the look of the multipack boxes for Beck’s and Beck’s Vier. Beck’s global brand director Frederic Landmeters says the new graphics underline the beer’s ‘young and modern look, while not compromising the authentic German roots of the brand’.

Start the discussionStart the discussion
  • Post a comment

Latest articles