Beck’s is rolling out new packaging designed by Pearlfisher. The consultancy has refreshed the look of the multipack boxes for Beck’s and Beck’s Vier. Beck’s global brand director Frederic Landmeters says the new graphics underline the beer’s ‘young and modern look, while not compromising the authentic German roots of the brand’.
The CBD company – which is “by women for women” – has branding that resists the more bohemian tropes of CBD and leans into luxury instead.
A reading initiative for young prisoners answering a Penguin brief was one of two projects to scoop the top prize, while 213 pencils in total were awarded to winning work.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.