Manchester consultancy True North has created a display stand for Adidas Originals within the Offspring concession at Selfridges department store in London. According to True North creative director Alan Herron, an oversized Adidas shoebox has been transformed into a table, while the shoebox lid has been reinterpreted as a chair. The aim of the project was to give high standout in a visually chaotic store, while creating an area where customers can try footwear on. The display launches in early February.
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