The British Chambers…

The British Chambers of Commerce has launched a revised identity for the first time in almost two decades. The new visual style, developed by Elmwood, underlines the organisation’s make-up, with more than 57 local chambers constituting the UK business network, and is intended to boost membership among small- and medium-sized enterprises. Elmwood was appointed to the project after a four-way pitch last summer. The branding, which uses organic visuals to symbolise growth, will be applied to website, membership literature and exhibition space over the coming months.