The British Chambers of Commerce has launched a revised identity for the first time in almost two decades. The new visual style, developed by Elmwood, underlines the organisation’s make-up, with more than 57 local chambers constituting the UK business network, and is intended to boost membership among small- and medium-sized enterprises. Elmwood was appointed to the project after a four-way pitch last summer. The branding, which uses organic visuals to symbolise growth, will be applied to website, membership literature and exhibition space over the coming months.
A reading initiative for young prisoners answering a Penguin brief was one of two projects to scoop the top prize, while 213 pencils in total were awarded to winning work.
The Australian energy start-up Edify was founded in 2015 but needed an identity to match its “established success” and wider work network.
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangaroo as Australia looks to tell other stories.