Universal Design Studio is creating a new look for H&M stores. The first renovated outlet was unveiled last week in the US, on Los Angeles’ Sunset Boulevard. It is clad in folded aluminium panels, which are perforated and backlit ‘to provide a daytime and night-time identity,’ says Universal.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design
The exhibition includes banknotes baked in apple pie, dexterity tests for bank staff and a “Cold War calculator”.
The Curious Customs collection – created by London-based design studio NB – depicts traditions from cheese rolling to bog snorkelling.