Those miffed by the fact that The Burton Group is offering Joe Public the chance to rename its holding company, rather than using an expensive branding agency, could do worse than to enter. Winners must take part in a publicity campaign for the awards ceremony, where a mention of your consultancy won’t go amiss. Nor will the prize of a fortnight’s holiday and 1000 spending money. Suggestions should be sent to John Hoerner, chief executive, The Burton Group plc, 10 Great Castle Street, London W1N 7AD by 31 August. The same address will supply a full list of competition rules.
There is a new digital format for the marketing and branding conference as well as an expanded schedule, with over 80 sessions.
The identity for Shivering Mountain takes inspiration from the geological and botanical influences on the area, and introduces the world to the concept of “ginology”.
The “next-gen” cereal brand has been branded by the graphic designer alongside illustrations from Shepard Fairey’s Studio Number One.
Today’s “mini-budget” saw the debut of the government’s plan for jobs, with Sunak promising no one “will be left without hope”.