Audi has launched a new initiative to back young designers and engineers. Audi Foundation’s logo competition was won by Buckinghamshire College student Tracy Sharp.

Retailer Cobra Sports has launched a sub-brand, called Frontier, with a store format by Conran Design Group. Following the opening of the first store in London’s Carnaby Street last weekend, further branches will open in Neal Street and Dublin.

Glazer has won a three-way credentials pitch to handle the promotional literature for the Design Council’s Design in Business Week, taking place from 23-31 October. The consultancy will design programmes, invitations, banners and stickers.

Business Link Thames Valley has launched The Portfolio Service to help local companies generate growth. Branding, identity and literature are by Milestone.

The Packaging Solutions Advice Group has launched a website to further the debate on branding, design and packaging issues at

The Institute of Directors’ HUB Initiative, formed to improve public understanding of business, has launched its identity by Needhams Design and Print.

A leaflet for Bristol Chamber of Commerce was launched last week, created by VHD Design, and is to be followed by folders, membership certificate and exhibition stands.

Brand packaging consultancy, The Branding Iron has created a new pack identity for The Original Fresh Babyfood Company, the pioneer of the fresh chilled babyfood market. The natural-looking colours used on the design, and the handrawn scripted recipes are intended to convey the fresh and natural qualities of the food.

The contact number for illustrator Eric Richmond featured in last week’s Hot Shots was supplied incorrectly. Richmond can be reached on 0171-727 6257.

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