Fashion dolls put addiction on the agenda

Sindy and Barbie will be turning green with envy as 20 miniature dolls are about to be kitted out in designer gear to raise money for charity.

Dolls Against Addiction is the title for a gala event to be held at the Natural History Museum in London to benefit the charity Action on Addiction.

The brand identity for the event, and all marketing material has been created by Agenda Design Associates.

The charity, which seeks out the under-lying causes of addiction, has persuaded 18 top British fashion designers including

Ben de Lisi, Bella Freud, Paul Smith, John Richmond and Stella McCartney to have selected pieces from their autumn/winter ’97 collections recreated in miniature form.

The costumes will be modelled by a 20-inch Robert Tonner doll, which will be auctioned off at the event. Dolls Against Addiction will be held on 18 September.

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