Glossary
Essential reading for wannabe web-heads
First generation: Standards allowing web browsing on the Internet to display layouts within certain parameters.
Second generation: More recently developed standards allowing animation and greater control over layout of pages.
Third generation: Technologies which require additional software or advanced browsing software to view.
Applet: A chunk of programming written in Java, usually involving graphics and animation.
Bandwidth: Referring to the amount of information that can be transferred from one device to another in a nominal period of time and expressed as bits per second.
Browser: Software used to interpret and view web pages and the person viewing information on the Internet.
Download: Pulling information from an on-line source.
E-mail: Abbreviation for electronic mail.
FTP File: Transfer Protocol – a method of transferring large files and documents from one Internet host to another.
HTML: Hyper Text Markup Language – the script used to mark up where and what browsers will see.
Interactive kiosk: Stand-alone interactive units usually with touch-sensitive screens.
Internet host: A computer which acts as a point of entry to the Internet network.
Intranet: Private networks using the same technology as the Internet.
ISDN: Integrated Services Digital Network – a (theoretically) very fast digital phone line with a much higher bandwidth.
ISP: Integrated Services Digital Network – a company which allows access to Internet services using an Internet host.
Java: A cross-platform programming language.
Microsoft: Manufacturer of browsing software Internet Explorer (25 per cent of market share).
Netscape: Manufacturer of leading software platform for browsing, Netscape Navigator (70 per cent of the market).
Search engine: A powerful on-line database cataloguing web pages.
Spam: Junk e-mail.
URL: Uniform Resource Locator – the address of a website.
This glossary was compiled with help from new media market intelligence consultancy Upstart.
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