Jessops seeks higher profile

Specialist photographic retail chain Jessops has appointed Crabtree Hall/Plan Créatif to create a new retail identity, in a bid to raise the profile of the business.

Specialist photographic retail chain Jessops has appointed Crabtree Hall/Plan Créatif to create a new retail identity, in a bid to raise the profile of the business. The design group will also advise on new interiors.

Jessops is a long-established retailer selling new and second-hand photographic equipment. Among professional and amateur photographers it is well known, but secondary locations have kept it out of public view.

Following a management buy-in last year, Jessops is expanding and relocating. ‘We are trying to bring the identity into the mainstream as the company goes into much more high profile sites,’ says David Mackay, director at Crabtree Hall/Plan Créatif.

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