Prestigious account for new group CKBT

Design group Acrobatix has created the new look for the relaunched HMV Classics CD range. The first 50 of the 150 titles were launched this week. Acrobatix won the project after a paid creative pitch against Bill Smith Studio and Tangerine. The St Albans group now hopes to extend its work into other music areas and current projects include CD packaging for EMI and identity work for dance labels. Chris Greenhough acted as the project’s creative director and Mark Thornicroft was the senior designer.