Design group Acrobatix has created the new look for the relaunched HMV Classics CD range. The first 50 of the 150 titles were launched this week. Acrobatix won the project after a paid creative pitch against Bill Smith Studio and Tangerine. The St Albans group now hopes to extend its work into other music areas and current projects include CD packaging for EMI and identity work for dance labels. Chris Greenhough acted as the project’s creative director and Mark Thornicroft was the senior designer.
We talk to the multi-faceted designer about leaving Poke after 18 years, his future projects and the race to recreate the hamburger.
Faced with less students studying creative subjects at A Level and undergraduate tuition fees on the rise, D&AD senior foundation manager Hilary Chittenden is calling on the design industry to
The new identity is built around the notion of “Welsh spirit” and features an updated dragon design inspired by “chiselled rock and slate”.
PepsiCo’s former design director of global beverages Paul Woodvine is now managing creative director at design consultancy Vault49. Here he shares his best tips on standing out and finding the