Design group Acrobatix has created the new look for the relaunched HMV Classics CD range. The first 50 of the 150 titles were launched this week. Acrobatix won the project after a paid creative pitch against Bill Smith Studio and Tangerine. The St Albans group now hopes to extend its work into other music areas and current projects include CD packaging for EMI and identity work for dance labels. Chris Greenhough acted as the project’s creative director and Mark Thornicroft was the senior designer.
The council has chosen design consultants Publica to provide strategic oversight for its £235 million plan, which may include “more plants, reduced traffic and fewer building emissions”.
Some 25 years on from its first launch, the series dedicated to great thinkers and philosophers is being updated with 20 more titles.
The visual refresh hopes to make the data-heavy environmental and energy resources magazine stand out from its competitors.
D&AD foundations director Paul Drake advises design graduates and those studying to make the most of the current spirit of “generosity” in the industry.