Design group Acrobatix has created the new look for the relaunched HMV Classics CD range. The first 50 of the 150 titles were launched this week. Acrobatix won the project after a paid creative pitch against Bill Smith Studio and Tangerine. The St Albans group now hopes to extend its work into other music areas and current projects include CD packaging for EMI and identity work for dance labels. Chris Greenhough acted as the project’s creative director and Mark Thornicroft was the senior designer.
The online publication will explore a range of issues through a unique typographic system that aligns subject matter with specific fonts.
As the designer publishes his latest book, Drama, we talk to him about his childhood in the theatre, storytelling and the power of being “an outsider”.
Cryptocurrency, not traditionally a design-led sector, now poses plenty of opportunities and challenges for studios.
Universities and the Design Council condemn the proposals as “short-sighted” and uninformed by real statistics.