Csáky look has animal attraction

Csáky Associates has received sign-off for a revamped logo for Blackpool Zoo, created as part of a broader identity and architectural remit as the attraction’s new owner seeks to raise its profile.

The group won the work on the back of a three-way creative pitch for an initial five-figure fee.

It will see Csáky Associates introduce one creative language across the zoo through wayfinding and communications as Grant Leisure Group, which purchased the attraction from Blackpool City Council in April, rolls out a £5m phased regeneration programme.

This will take in creation of new geographically zoned areas, which Csáky will also design. Upcoming attractions include Amazonia, a tropical bridge walkway with free roaming primates and exotic birds, scheduled to open in the autumn.

The refreshed logo, an updated and ‘rationalised’ version of the zoo’s previous marque featuring a gorilla, is now being applied to stationery and advertising. It will appear on publicity leaflets from the end of August.

Grant Leisure head of marketing Tony Williams says the refreshed look emphasises the zoo’s expertise in animal management and its ‘increasing involvement with conservation on a global level’.

According to Csáky Associates managing director John Csáky, a creative ethos of ‘modernity and simplicity’ will ‘make the attraction feel like part of the world of zoos, not just Blackpool Zoo’.